Consumer Behavior Analysis Essay Example | Topics and Well Written Essays - 1500 words - 1

Consumer Behavior Analysis - Essay ExampleThe first and foremost thing, of course, is to do market fragmentation it is a necessary early step darn making a marketing plan. To know who the production is for is probably the most authoritative factor to determine before any anything. Another vital factor is to develop the need recognition of the product in the customers eye. It is the psychology of humans to blob something as need or want before a purchase. Even if it is a want, the desire to experience it in order to feel better is often subconsciously camouflaged as a need as well. This is also referred to as customers value perception of the product. (Kotler, P., & Armstrong, G., 1991). Hence, the products should be marketed in a way that the consumers can recognize and acknowledge the need of those items for themselves.It is important to identify what benefit and value are the customers deriving from the products vis--vis what the products are offering. For the advertising feat of the product line, the main proposition can be protection against the harshness of outdoor life-style. This proposition creates much value for males considering a common mans outdoor routine and sun and dust exposure to the skin. Since the product line is only chosen for men, the marketing strategy take to revolve around the lifestyle of men. This means that the outdoor roughness and rugged routines for men need to be utilized as key factors during marketing. Moreover, the target market of the personal care product line is bracketed for young males who are aged from 18-35. Considering these factors as framework, it is important to distribute focus on each product according to their specific offerings. For instance, the hair-styling gel needs to address its firm nature, wet look, allowing young males to use the gel for any hairstyle - from causal to formal. The face wash and shampoo will address their own offerings, while staying in the same age group of 18-35, along with a